Our Team

Aaron Larner (President) is a software developer and wanna-be designer with an unhealthy Nutella habit. He’s launched several businesses and is especially interested in user experience design and the intersection of fashion, apparel, and technology.

When he’s not working on some crazy idea you can find him on the ultimate frisbee field, running, rock climbing, or biking.

Pitt Fagan (Vice President) is a database administrator and part owner of EarthIT, a web application development company based in Madison, Wisconsin. He got involved with databases comparatively late, after spending four years studying geology in Texas and three years studying soil science and statistics in Wisconsin.

His interests extraneous to StyleShuffler include traveling and the environment. A native of New Jersey, he is constantly battling misperceptions of the Garden State, and it’s inhabitants, through his own gardening activities.

Jen Kroeger (Fashion Director) graduated summa cum laude with a BA in Apparel Product Development from Mount Mary College. She worked as a Designer and Fabric Purchasing Agent at Canvasbacks, Inc. in Milwaukee, WI.

Apart from her work with Style Shuffler, she currently creates custom clothing for clients and teaches sewing classes through Milwaukee Public Schools.

Kendra Hill (Marketing Director) is a recent graduate of the University of Wisconsin, Madison’s Center for Brand and Product Management MBA program. She has over 10 years entrepreneurial, B2B, and consulting marketing experience across the medical device, banking, and services industry. Kendra will manage the company marketing strategy and execution, customer base expansion, and partnership generation.

Ruth Yasko (Public Relations, Communications, Creative Direction) has been a key member of the StyleShuffler advisory board since its inception. She has more than fifteen years experience in communications, advertising and branding and has an MBA in marketing. Ruth will manage StyleShuffler’s public relations, communications, advertising and brand development strategy.

She is also an award-winning writer and creative director as well as an accomplished photographer. She can often be seen wearing clothing of her own design and is currently working on launching her own line of accessories.